In order to WOW today's couples, your communication needs to be more than a generic follow up email. As I mentioned in previous articles (see our WedPro blog), couples for the most part have never organised a wedding before, and they can be feeling overwhelmed and will often rely heavily on your expertise.
There is a disconnect between COUPLES who are not feeling special and VENUES who are being ghosted. In our recent 2021 Industry Survey we asked couples how the venue enquiry experience made them feel. 14% said they felt like just another number and 53% said nothing (about the experience) really stood out.
How do you respond to couples that makes you stand out from the crowd and capture attention, once you've received the enquiry?Amazingly 33% of WeddingDates venues are still using a generic template which is a huge missed opportunity to capture attention. Something customised to your venue, isn't the same as personalised to your couple, you must capture attention.
Are you making time to shine?With directory listings such as WeddingDates. co. uk, there is untapped potential - here are some key things to think about optimising:Make the most of VisualsImages/videos/3D tours - all of these visuals help couples to picture what their wedding could be like in your venue.
Virtual wedding fairs used to be a nice alternative to in-person tours for those who couldn’t make an in-person show-round. Today however, they are essential - they are practical, safe, within restriction guidelines and provide a great opportunity while your venue might be still closed. Just like an in-person wedding fair, organisation is key in order to make the most of the opportunity.
WeddingDates and DHM have joined forces to revolutionize wedding marketing as we know it. The WeddingDates Method blends the WeddingDates web-based software and online exposure with a step-by-step formula to take your enquiries from first click to a confirmed viewing appointment. Learn more!
